QIC Moderators
Annalaura D´Errico
Annalaura D'Errico has been providing strategic qualitative research services since 1998. While born and raised in Italy, she has studied and worked in the United States and is bi-lingual and bi-cultural. She holds a B.A. in Sociology summa cum laude from Tufts University and an M.A in Sociology from Boston College. Prior to returning to Italy, she was Research Manager at Research International, Cambridge, MA. In Italy, she has worked as an independent consultant for a variety of clients bringing enthusiasm and energy to her projects. In addition to market research, Annalaura loves teaching and has been a trainer in business skills, as well as English and Italian as foreign languages in both the corporate and educational sectors.
Annalaura has extensive experience in focus group moderation, one-on-one depth interviewing, creative group sessions and ethnographic research. She is experienced in branding and positioning, packaging, new product development, naming, and segmentation studies. She has completed studies in the consumer goods, pharmaceutical, automotive, luxury goods, and IT/Telco industries.
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