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QIC Moderators

Nobuyuki Sato

Nobuyuki Sato received a BS in Chemistry from Nihon University, Japan and an MBA from Indiana University, USA. After beginning his career as a Chemist, he worked for more than two decades in all facets of marketing for two major multinational companies in the USA and Japan, Proctor & Gamble and Coca-Cola. During this time, he held numerous research and marketing positions including Consumer Market Research Manager, Brand Manager New Products, Merchandising Manager, Corporate Planning Manager and Marketing Manager Food Division.

In 1991, Nobu established a full service market research firm, Lyncs Incorporated, the largest focus group facility in Tokyo, primarily to provide market research and consultancy services to US and European companies conducting business in the Pacific Rim Region. In 2006, he sold Lyncs' equity to one of the leading publishing companies and established Cqual Consulting.

Nobu is a bilingual Focus Group moderator and In-Depth Interviewer with extensive experience in consumer packaged goods, pharmaceuticals and technology. His major clients include Coca-Cola, IBM and Pfizer.

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