QIC Moderators
Gar Roper
Gar Roper received his doctoral training in psychology at Columbia University, and has been an independent consultant to business since 1970. Dr. Roper specializes in consumer motivation analysis, taking his clients to deeper levels of understanding, and applying these insights to more profoundly impactful business and marketing strategies. Dr. Roper's depth of expertise extends to the pharmaceuticals, packaged goods, restaurant and entertainment industries. In addition, Gar has extensive experience working with children and teens as well as parent/child pairs and family groups. He has written a number of books and articles on child behavior and marketing to children.
Dr. Roper's services are in great demand whenever business managers seek to "get below the surface" of everyday marketplace analysis. Key clients include major agencies such as Jordan McGrath Case and Partners, Grey Advertising, and the Communique Group, as well as industry clients such as SmithKline Beecham, UpJohn, Procter and Gamble, Gatorade, Quaker Oats, Red Lobster, Wendy's International and General Mills.
In addition to providing traditional qualitative research insights of uncommon depth and sensitivity, Gar also serves clients through creative ideation and strategic planning facilitation. His key clients increasingly employ him as a consultant working on brand positioning, image marketing/management and organizational development.
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