QIC Moderators

Patricia Perea

Patricia Perea holds a Masters degree in Experimental Psychology from Trinity University. She has been providing strategic qualitative research services since 1989. She worked as an Associate Director of Strategic Planning at Bromley Communications, the largest Hispanic advertising agency in the US, for seven years, She has had her own marketing research consulting firm, PereaSearch Cross-Cultural Research & Consulting, since 1996. Her background in Psychology and Strategic Planning plays a major role in shaping her perspective on business problems. In addition, Patricia’ specializes in the US Latino consumer market and Mexico. Her bicultural background provides an understanding of Hispanics' culture, attitudes, values and lifestyle. Patricia’s major clients include Western Union, Procter & Gamble, Gerber and Bromley Communications, where she has played a major role in providing cultural insights into the Hispanic consumer market in areas such as advertising testing, product development and positioning, Ethnography and Psychographic exploration.


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