QIC Moderators
Terry Lucas
Terry Lucas began her career with nearly 20 years of experience in the advertising
business. She played key roles in several different disciplines within the industry – account
service, strategic planning, and media buying and planning. Terry established
Lucas-Tettenhorst, Inc. in 1997, to support her research consultancy helping
clients in formulating communication and marketing strategies, in guiding efforts
to maximize the effectiveness of advertising, packaging, promotional and PR programs,
and in developing new product ideas.
Lucas-Tettenhorst serves a diverse list of clients ranging from national consumer
brands such as Sara Lee Bakery Goods, Anheuser-Busch, and P&G to high tech
business products and services (Southwestern Bell, Pacific Bell, Ameritech,
SNET) as well as advertising and promotional agencies (Leo Burnett, D’Arcy,
Arnold Worldwide.)
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