QIC Moderators
Carlos Garcia
Carlos Garcia is an accomplished professional in both qualitative and quantitative research and a successful entrepreneur. Prior to founding Garcia Research Associates, Inc. in 1990, he directed the quantitative divisions of two minority marketing research firms. Mr. Garcia also held the position of Research Manager with Maritz Marketing Research in their Los Angeles office.
Mr. Garcia was a cum laude graduate in Foreign Languages from Pomona College in Claremont, California. He received a Ford Foundation Fellowship towards earning a Masters Degree in Comparative Literature awarded by the University of California at Berkeley. Mr. Garcia later received his Masters Degree in Business Administration from National University in San Diego, California and also did graduate work at the Université de Paris III (La Sorbonne Nouvelle).
Mr. Garcia, the child of Mexican immigrant parents, is fluent in Spanish, French and Italian. He has management experience as an entrepreneur, growing a company from one employee to seventy plus, and revenues from zero to $3 million.
Mr. Garcia has expertise with a broad range of product categories and services in arenas such as packaged goods, health care, entertainment and financial services. This extensive research background informs his consultation and advisory services. He is often cited in the media as an expert on Hispanic marketing issues and is frequently a speaker at seminars and conferences. He is a member of the board of the Pomona College Alumni Association.
previous
next 