QIC Moderators
David Forbes
David Forbes is the founder and Director of the Qualitative Insights Consortium. He holds a Ph.D. in clinical and cognitive psychology from Clark University, and was a member of the faculties of Harvard Medical School Department of Psychiatry and Harvard Laboratory of Human Development before beginning his career as a business consultant. Since 1982, Dr. Forbes has built the Forbes Consulting Group into a major resource for psychological consumer insight and strategic business planning that serves scores of major corporations domestically and internationally.
As president and lead consultant at the Forbes Group, Dr. Forbes directs major market analysis initiatives through all phases from research through business implementation. His extensive experience in clinical qualitative research as well as quantitative methods provides strategic continuity for Forbes clients as they move from learning to opportunity.
Dr. Forbes' services as a consultant to senior executives are especially valued by a score of key clients ranging across a dozen industry sectors from S.C. Johnson & Son, United Distillers and Wendy's International, to John Hancock, General Mills and Pharmacia. Consultation to the advertising industry leveraging twenty years of Forbes Group experience is another focus of his practice.
Dr. Forbes continues to provide direct qualitative research services to clients of The Forbes Consulting Group when exceptionally sensitive projects with large strategic impact are involved. He typically works together with another senior member of the Qualitative Insights Consortium.
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