QIC Moderators

Barry Bone

Barry Bone holds an MBA from Michigan State University. Over his ten year corporate career he worked as a Product Manager at General Foods, and later as an Account Supervisor for Foote, Cone & Belding. Since the early 1980's Mr. Bone has been an independent consultant, providing qualitative research and strategic consultation to a wide range of Fortune 500 companies – with key clients including Frito-Lay, Coca-Cola, Bank of America, Xerox, Visa, AT&T, Phillip Morris, Levi-Strauss, Chevron and Dell Computers.

Mr. Bone's service are especially in demand for clients who seek to develop new strategies, products, and perspectives on their marketplaces. He has lectured extensively on the psychology of creative thinking and innovation management – including lectures at Columbia University, Syracuse University and the University of Maryland. His contributions to industry thinking include published articles for Advertising Age and Food Technology.

Mr. Bone provides a full range of qualitative research services, leads ideation sessions on all aspects of strategic business development and consults on marketplace analysis and quantitative research planning.


 previous    next