QIC Moderators
Ana Lucia Mendez
Ana Lúcia is a qualitative and quantitative market research specialist. A 1981 graduate of Tufts University in Boston, she previously studied for three years in Europe, in Grenoble and Barcelona. She is fluent in four languages.
She worked in the areas of international banking, video production, organizational consulting, and at the Economic Research Foundation of the University of São Paulo.
She has conducted and analyzed market research on the supplier side for over 15 years, including focus groups, in-depth interviews, and telephone surveys.
Ana Lúcia has a broad background conducting research with special publics such as opinion leaders, financial executives, medical and technical experts.
She has had many successes in adapting global market research to the Brazilian culture.Markets in which she has significant research experience and can offer keen insights include pharmaceuticals, information technology, mobile telephone service, education, logistics, engineering, automobile service, food & beverages, public transportation, and cosmetics.
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