• About QIC
  
  • Qualitative Insights
  • Building the Team
  • Breadth of Services
  • What Clients Are Saying
• The Moderators
  Choose a moderator.
• Learning Models
  Learn about the conceptual models that drive superior qualitative insights.
• Contact Us

What Our Clients Are Saying

Our customers tell the most important story.

Utilizing QIC will greatly enhance your business learning power. QIC can add fresh perspectives, create new understandings and help you meet the challenge of each new qualitative research project with the confidence that you will learn what you need, when you need it. Feedback from past clients indicates the kind of results that you can expect from the expert QIC moderator team that Forbes has assembled.

"We do not put anything on the air without their testing it."

"My background is marketing research, so I know good research from bad research -- and I have not ever seen people do better qualitative research."

"They consistently go beyond the service impressions that other qualitative researchers sometimes leave clients with."

"The focus of the Forbes Group goes far beyond the traditional confines of marketing research. They have really been our partners in strategic planning."

"The folks at Forbes build on existing knowledge and participate in the strategic planning process."

"I can honestly say that I have never been disappointed in terms of what I have gotten from the Forbes Group. They've always given 150%."