• About QIC
  
  • Qualitative Insights
  • Building the Team
  • Breadth of Services
  • What Clients Are Saying
• The Moderators
  Choose a moderator.
• Learning Models
  Learn about the conceptual models that drive superior qualitative insights.
• Contact Us

Breadth of Services

QIC's services expand across an entire realm of qualitative research and consultation.

Qualitative Services - QIC offers a full range of qualitative services to meet the business learning requirements of every client.

• Focus Group Interviews
• In-depth Interviews
• Ethnographic In-home Observations and Interviews
• Web-based Research
• Creative Ideation
• Team Building

Consultative Services - QIC leverages decades of experience among its members (across the full range of business categories) to provide executive consultation in situations where time and budget may not allow for new research.

• Category White Papers
• Hourly Strategic Consultation
• Supergroups -- with QIC moderators as respondents

Quantitative Research - QIC team members also extend a full range of quantitative research services to clients through the home offices of the Forbes Consulting Group -- focused on solutions to broad strategic learning problems that are the core of all QIC practice.

• Market Segmentation
• Brand Equity Assessment and Tracking
• Consumer Decision Research and Choice Modeling
• Customer Relationship Assessment and Tracking
• Point of Purchase Research

Visit The Forbes Consulting Group website to learn more about quantitative services.