About QIC
The Qualitative Insights Consortium is a collaboration of the nation's premiere qualitative research professionals and a unique resource to the marketing research industry. QIC offers clients the highest available levels of qualitative insight on each and every project.
As the leader of this team, The Forbes Consulting Group has gathered and distilled the insights of more than 400 years of collective QIC team experience, making them available to each QIC consultant in order to achieve excellence in the services of everyone on the team.
Profound consumer insight requires exceptional professional skills.